The reason the world is turning so pretentious is all about that appreciation which is elusive.A dictionary meaning of it is "recognition and enjoyment of the good qualities of someone or something." Our professional lives also revolve around this , the concept of appraisal is all about this where we sit together to discuss that(can be bad as well).
The above pictures give a clear idea of what is it we think appreciation, i stumbled upto this Harvard blog .There seem to be this one entity which drives the entire world to perform to some extent and can be a generator of positive or negative energy.As the above pics depict that reward necessary sometimes when we appreciate, but sometimes the Kudos is far more rewarding.Even in personal we look for it, but the constant apathy just kills the persons enthusiasm and thus ends up with unhappiness and low morale.
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